by Natasha DUIC | Apr 8, 2021
NANO INFLUENCERS Case StudyCEREAL BRAND In Autumn 2020, a well known international cereal brand launched a new product range: dry fruit granola and cocoa & hazel granola. In order to raise awareness and educate consumers about these new products, we recruited...
by Agnes Maruzsi | Mar 8, 2021
MACRO & STAR INFLUENCERS Case StudyCAFé royal honduras In the summer of 2020, Café Royal launched the HONDURAS line of coffee beans with a strong focus on the brand’s commitment in Central America to sustainably improve the quality of life and working...
by Agnes Maruzsi | Jan 13, 2021
MACRO INFLUENCER ACTIVATION Case Study LAVAZZA ICED COFFEE In an urban setting, six German macro influencers presented the newly launched Lavazza Iced Coffees and its flavors „Double Espresso & Milk” and „Cappuccino”. With an Instagram post &...
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