by Natasha DUIC | May 10, 2022
NANO & MICRO INFLUENCERS Case Study SPONTEX MICROFIBRE In 2021 we activated 500 ambassadors who were purchase decision makers and were in charge of house cleaning. They were over 25 years old, 96% of them uses microfiber and 75% cleans once or twice a day. Their...
by Agnes Maruzsi | Mar 24, 2022
NANO & MICRO INFLUENCER ACTIVATION Case StudyHandy Bag (Melitta) Our experts helped the Handy Bag® brand to improve its visibility for a new trash bags’ range through the generation of peer-to-peer conversations (WOM) and the education on the product benefits,...
by Agnes Maruzsi | Dec 14, 2020
NANO & MICRO INFLUENCER ACTIVATION Case Study OKAY PRATIC’ We supported the launch of a new paper towel format on the French market by developing its uses outside the kitchen. 2,500 engaged Nano & Micro Influencers were recruited on our TRND community to...
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