by Juliette Maumelat | Dec 5, 2023 | #Insights
Beyond Trends: A Deep Dive into Authentic Diversity in Influencer Campaigns In the ever-evolving landscape of brand communication, the call for diversity and inclusion has reached a crescendo. Embracing diversity goes beyond mere representation; it requires a genuine...
by Pamela KESNER | Dec 4, 2023 | #Trends
The Christmas season signifies not only a magical period for consumers but also a strategic opportunity for seasoned marketing professionals. In this digital age, the TikTok platform is emerging as a potent tool capable not only of capturing attention but also of...
by Juliette Maumelat | Nov 8, 2023 | #Trends
The Impact of User-Generated Content in the Era of Community Commerce In the fast-evolving world of e-commerce, a dynamic shift is taking place—one that is centred around building strong communities and fostering authenticity. At the heart of this transformation is...
by Barbara MUTANI | Oct 27, 2023 | #Trends
What are Paid UGC and why brands are already using them Paid User Generated Content (Paid UGC) emerged as an evolution of user-generated content (UGC) in the marketing landscape. Brands have long realized that content perceived as authentic by consumers brings greater...
by Natasha DUIC | Sep 18, 2023 | #Influencers
Top 5 Influencers for Marketing on Halloween Season Halloween is just around the corner, and for marketers, it’s more than just costumes and candy—it’s a golden opportunity. While traditional advertising methods are still relevant, influencer marketing has...
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