by Juliette Maumelat | Dec 11, 2024 | #Influencers
In today’s digital landscape, influencer marketing has become a cornerstone of successful brand strategies. While macro and celebrity influencers once dominated the space, the spotlight has shifted to a more intimate and impactful approach: nano-influencers. These...
by Barbara MUTANI | Nov 14, 2024 | #Insights, #Trends
The situation today Influencer marketing has evolved from an authentic peer recommendation form into a sophisticated tool integrated into the brand’s official marketing strategies. Originally valued for their perceived honesty and personal connection with followers,...
by Juliette Maumelat | Oct 23, 2024 | #Insights
Black Friday has become one of the most anticipated commercial events of the year. Consumers rush to grab the best deals during this period, and brands must stand out in a highly competitive environment. To maximize their sales, brands should integrate influencer...
by Juliette Maumelat | Oct 16, 2024 | #Trends
The rise of pet influencers has captivated audiences across social media platforms like Instagram, TikTok, and YouTube, creating a new and booming trend in digital marketing. From dogs and cats to more unconventional animals like hedgehogs and pigs, these furry,...
by Juliette Maumelat | Aug 14, 2024 | #Influencers
Influence at the Heart of the 2024 Paris Olympic Games As the 2024 Olympic Games come to a close end we await the Paralympics starting on August 28, 2024, it’s essential to reflect on this event that has undoubtedly marked a significant turning point not only in the...
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