by Alina Bilan | Mar 26, 2024 | #Insights
Nano influencers, they seem small, might be overseen at times but they hold a lot of power In influencer marketing we often talk about the so-called pyramid of influence, providing us with an overview of the four main types of influencers. We differ between nano,...
by Justine Lailler | Dec 12, 2023 | #Trends
For a long time, influencer marketing was perceived as a tactical lever to be occasionally integrated within a marketing plan. Today, brands are adopting a more strategic perspective to address all of their challenges, solidifying relationships with influencers. Three...
by Alina Bilan | Jun 26, 2023 | #Insights
In a fiercely competitive job market, it is crucial to prioritize employer branding efforts to retain existing employees and attract new ones. Traditional methods like job ads are no longer enough to showcase a company’s culture and values. This is where...
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