by Begonia Benguet | Jun 26, 2024 | #Influencers
Traditionally, information was disseminated mainly through television, radio, and print media. The rise of social media has transformed this landscape, creating a new type of information distributors: influencers. Their fields of expertise are expanding, revealing...
by Begonia Benguet | May 21, 2024 | #Influencers
As the glamorous Cannes Film Festival is in full swing, the spotlight is not only on the films and stars walking the red carpet. This year, a new category of celebrities is making waves in the film industry: influencers. These social media celebrities are redefining...
by Begonia Benguet | Apr 22, 2024 | #Influencers
Influencers maintain a unique relationship with their audience on social media by sharing intimate moments of their lives through photos, videos, and stories. By sharing their daily lives, these influencers create a deep connection with their audience, fostering a...
by Barbara MUTANI | Mar 20, 2024 | Uncategorized
Who is Gen Z: the main characteristics Generation Z, born roughly between the mid-1990s and the early 2010s, is the generation succeeding Millennials and is often described as digital natives. Unlike any generation before them, Gen Z has grown up in an era dominated...
by Juliette Maumelat | Dec 5, 2023 | #Insights
Beyond Trends: A Deep Dive into Authentic Diversity in Influencer Campaigns In the ever-evolving landscape of brand communication, the call for diversity and inclusion has reached a crescendo. Embracing diversity goes beyond mere representation; it requires a genuine...
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