by Barbara MUTANI | Aug 28, 2023 | #Insights
Measuring success in influencer marketing Assessing the measurement of influencer marketing campaigns continues to pose a challenge for marketers who aim to gain concrete and data-backed insights into their efforts. In this article, we ask you some questions on the...
by Justine Lailler | Aug 21, 2023 | #Influencers
In 2023, influencer moms hold a significant position within the domain of influencer marketing. Each day, they genuinely share their family lives on social media platforms. Whether it is on Instagram, TikTok, or YouTube, they proudly present their children while...
by Juliette Maumelat | Aug 10, 2023 | #Tips, Uncategorized
Influencer Marketing for Back-to-School As the back-to-school season approaches, brands have an incredible opportunity to tap into a thriving market by leveraging the power of influencer marketing. Spanning from mid-summer to early fall, the back-to-school season has...
by Pamela KESNER | Aug 7, 2023 | #Insights
With the development of product sampling, a simple rule persisted for a long time – distributing free samples to engage potential buyers. However, in the era of technological revolution, the approach to well-known marketing tactics underwent significant change....
by Alina Bilan | Jun 26, 2023 | #Insights
In a fiercely competitive job market, it is crucial to prioritize employer branding efforts to retain existing employees and attract new ones. Traditional methods like job ads are no longer enough to showcase a company’s culture and values. This is where...
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