by Barbara MUTANI | Mar 20, 2024 | Uncategorized
Who is Gen Z: the main characteristics Generation Z, born roughly between the mid-1990s and the early 2010s, is the generation succeeding Millennials and is often described as digital natives. Unlike any generation before them, Gen Z has grown up in an era dominated...
by Barbara MUTANI | Mar 8, 2024 | #Trends
How Influencers are Redefining the Way Brands Interact with Their Audiences In recent years, social media has transformed the way brands engage with their audiences. With the rise of influencers, the landscape of marketing has shifted, and the traditional methods of...
by Juliette Maumelat | Mar 4, 2024 | #Trends
Boost Your Brand’s Impact with Influencer Campaigns During Seasonal Events Seasonal marketing has become a cornerstone strategy for brands seeking to connect with consumers on a deeper level. From Christmas to Halloween, and everything in between, these seasonal...
by Justine Lailler | Feb 26, 2024 | #Trends
In today’s marketing world, influencer campaigns have gained popularity as an effective strategy for promoting brands or products. Influencer marketing has now become a pivotal lever, offering brands a unique way to engage their target audience through...
by Alina Bilan | Feb 5, 2024 | #Insights
Artificial intelligence has the potential to dramatically change the way we work. Having covered how to utilize AI in influencer marketing in our previous article, let’s now focus on our company’s perspective. In this article we provide you with insights...
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