by Pamela KESNER | Dec 4, 2023 | #Trends
The Christmas season signifies not only a magical period for consumers but also a strategic opportunity for seasoned marketing professionals. In this digital age, the TikTok platform is emerging as a potent tool capable not only of capturing attention but also of...
by Alina Bilan | Nov 27, 2023 | #Insights
In the past, supermarkets used to offer free food tastings at stands, a straightforward method to persuade consumers towards a product. Now, in the age of digital transformation, there is a way to extend this experience to thousands of people, encouraging them not...
by Barbara MUTANI | Nov 13, 2023 | #Trends
Have you already received the notification? Meta is rolling out prompts urging users to subscribe to the paid ad-free versions of Facebook and Instagram, a move aligned with Meta’s response to new EU privacy regulations. Why did Meta decide to create a paid...
by Juliette Maumelat | Nov 8, 2023 | #Trends
The Impact of User-Generated Content in the Era of Community Commerce In the fast-evolving world of e-commerce, a dynamic shift is taking place—one that is centred around building strong communities and fostering authenticity. At the heart of this transformation is...
by Natasha DUIC | Nov 2, 2023 | #Influencers
Top 6 Influencers for Christmas Season Christmas is around the corner! And brings with it not only bright lights, joyful songs, and the anticipation of gifts, but also an explosion of creativity and endless options to make this a special time in your year. ...
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