by Barbara MUTANI | May 16, 2023 | #Influencers, #Tips
Everything you need to know about Influencer Generated Content (IGC) Influencer Generated Content (IGC) is any type of content that an influencer creates and shares with their audience on behalf of a brand. It can be a post, a video, a tutorial, a story, an article, a...
by Juliette Maumelat | Apr 12, 2023 | #Tips
In the 1980s, there were three main channels for reaching consumers: television, print media, and radio. But in 2023, social media and web 3.0 have led to an infinite number of voices and platforms, making it increasingly difficult for brands to stand out and reach...
by Juliette Maumelat | Mar 20, 2023 | #Influencers
With all of us spending much more time on social media, Influencer Marketing is the new normal right now. Marketing experts are increasingly spending their budgets and resources on multi-channel influencer campaigns with 66% allocating more means to this solution....
by Juliette Maumelat | Feb 23, 2023 | #Insights
Pinterest gives people their next great idea. It’s a one-stop shop for inspiration, new products, and new possibilities. With more than 400 million users every month, how can brands benefit from the ROI of Pinterest – Return on Inspiration? How can...
by Juliette Maumelat | Jan 13, 2023 | #Insights
In an increasingly digital world, consumers are turning more and more to e-commerce retail. Indeed, e-commerce is the fastest-growing segment in the retail industry. Internet retailing is the modern way of shopping. But why? Covid-19, because it’s time-saving and...
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