by Barbara MUTANI | Mar 8, 2024 | #Trends
How Influencers are Redefining the Way Brands Interact with Their Audiences In recent years, social media has transformed the way brands engage with their audiences. With the rise of influencers, the landscape of marketing has shifted, and the traditional methods of...
by Justine Lailler | Feb 26, 2024 | #Trends
In today’s marketing world, influencer campaigns have gained popularity as an effective strategy for promoting brands or products. Influencer marketing has now become a pivotal lever, offering brands a unique way to engage their target audience through...
by Justine Lailler | Dec 12, 2023 | #Trends
For a long time, influencer marketing was perceived as a tactical lever to be occasionally integrated within a marketing plan. Today, brands are adopting a more strategic perspective to address all of their challenges, solidifying relationships with influencers. Three...
by Natasha DUIC | Dec 11, 2023 | #Influencers
Influencer in The Fashion Industry: A Social Media Revolution In the ever-evolving landscape of the fashion industry, a new figure has emerged as a driving factor in shaping trends, promoting brands, and influencing consumer choices: influencers. Influencers have...
by Pamela KESNER | Dec 4, 2023 | #Trends
The Christmas season signifies not only a magical period for consumers but also a strategic opportunity for seasoned marketing professionals. In this digital age, the TikTok platform is emerging as a potent tool capable not only of capturing attention but also of...
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