by Juliette Maumelat | Dec 11, 2024 | #Influencers
In today’s digital landscape, influencer marketing has become a cornerstone of successful brand strategies. While macro and celebrity influencers once dominated the space, the spotlight has shifted to a more intimate and impactful approach: nano-influencers. These...
by Alina Bilan | Mar 26, 2024 | #Insights
Nano influencers, they seem small, might be overseen at times but they hold a lot of power In influencer marketing we often talk about the so-called pyramid of influence, providing us with an overview of the four main types of influencers. We differ between nano,...
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