by Justine Lailler | Feb 26, 2024 | #Trends
In today’s marketing world, influencer campaigns have gained popularity as an effective strategy for promoting brands or products. Influencer marketing has now become a pivotal lever, offering brands a unique way to engage their target audience through...
by Alina Bilan | Feb 5, 2024 | #Insights
Artificial intelligence has the potential to dramatically change the way we work. Having covered how to utilize AI in influencer marketing in our previous article, let’s now focus on our company’s perspective. In this article we provide you with insights...
by Juliette Maumelat | Jan 23, 2024 | #Trends
Bye 2023: Winning Influencer Marketing Strategies for 2024 This article might give you some directions if you’re still reflecting on your New Year’s resolutions. It involves a retrospective look at the past year to identify successes and areas for improvement. The...
by Natasha DUIC | Dec 11, 2023 | #Influencers
Influencer in The Fashion Industry: A Social Media Revolution In the ever-evolving landscape of the fashion industry, a new figure has emerged as a driving factor in shaping trends, promoting brands, and influencing consumer choices: influencers. Influencers have...
by Juliette Maumelat | Dec 5, 2023 | #Insights
Beyond Trends: A Deep Dive into Authentic Diversity in Influencer Campaigns In the ever-evolving landscape of brand communication, the call for diversity and inclusion has reached a crescendo. Embracing diversity goes beyond mere representation; it requires a genuine...
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