by Pamela KESNER | May 29, 2023 | #Trends
In recent years, influencer marketing has emerged as a driving force in the beauty industry, leveraging the power of social media to promote products and engage with consumers. With the rise of platforms like Instagram, YouTube, TikTok, and other social media...
by Juliette Maumelat | Apr 12, 2023 | #Tips
In the 1980s, there were three main channels for reaching consumers: television, print media, and radio. But in 2023, social media and web 3.0 have led to an infinite number of voices and platforms, making it increasingly difficult for brands to stand out and reach...
by Juliette Maumelat | Mar 20, 2023 | #Influencers
With all of us spending much more time on social media, Influencer Marketing is the new normal right now. Marketing experts are increasingly spending their budgets and resources on multi-channel influencer campaigns with 66% allocating more means to this solution....
by Juliette Maumelat | Jan 13, 2023 | #Insights
In an increasingly digital world, consumers are turning more and more to e-commerce retail. Indeed, e-commerce is the fastest-growing segment in the retail industry. Internet retailing is the modern way of shopping. But why? Covid-19, because it’s time-saving and...
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