by Pamela KESNER | Aug 7, 2023 | #Insights
With the development of product sampling, a simple rule persisted for a long time – distributing free samples to engage potential buyers. However, in the era of technological revolution, the approach to well-known marketing tactics underwent significant change....
by Juliette Maumelat | Jun 20, 2023 | #Influencers
Top 10 Influencers to know for the food industry (UK) Welcome to the world of food influencers! 64% of UK consumers have purchased a product or visited a restaurant based on an influencer’s recommendation. (study by The Grocer) This highlights the growing...
by Barbara MUTANI | Jun 12, 2023 | #Tips
Your Influencer Marketing Comprehensive Guide Welcome to the Influencer Marketing Comprehensive Guide. At Territory Influence we have decades of experience in influencer marketing. That’s why we put our guide at your disposal so that your every doubt on the...
by Pamela KESNER | May 29, 2023 | #Trends
In recent years, influencer marketing has emerged as a driving force in the beauty industry, leveraging the power of social media to promote products and engage with consumers. With the rise of platforms like Instagram, YouTube, TikTok, and other social media...
by Barbara MUTANI | May 16, 2023 | #Influencers, #Tips
Everything you need to know about Influencer Generated Content (IGC) Influencer Generated Content (IGC) is any type of content that an influencer creates and shares with their audience on behalf of a brand. It can be a post, a video, a tutorial, a story, an article, a...
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