Territory Influence joins the ISBA & the Influencer Marketing Trade Body (IMTB) Influencer Marketing Code of Conduct.
Why it is important to join this initiative?
In the current landscape of influencer marketing, establishing rules and barriers through a comprehensive code of conduct is more important than ever. With the exponential growth of influencer-driven campaigns, it is crucial to have a framework that governs ethical practices and protects all stakeholders involved. A well-defined code of conduct helps maintain transparency, authenticity, and integrity in influencer marketing. It ensures that influencers, brands, and audiences are aware of their rights, responsibilities, and expected standards of behaviour. By setting clear rules and barriers, a code of conduct safeguards against deceptive practices, fosters trust, and upholds the credibility of the industry, ultimately leading to sustainable and successful influencer marketing campaigns.
“Influencer marketing is a powerful tool. In a world where advertising has suffered from a loss in trust, and where consumers are more likely to believe in the words and recommendations of a peer or ‘someone like me’, influencer campaigns offer the opportunity for individuals, talent agencies and brands to work together – utilising new technology and platforms to reach audiences in engaging, multi-faceted ways.” Introduction of the Influencer Marketing Code of Conduct
What is the ISBA & IMTB Influencer Marketing Code of Conduct about?
Introduced in September 2021, the Influencer Marketing Code from ISBA has cemented its position as an invaluable guide to industry best practices. Designed for brands, agencies, and influencers alike, this comprehensive resource upholds the principles of transparency, enabling genuine and impactful influencer marketing campaigns. By fostering collaboration and forging stronger industry partnerships, the Code sets the stage for a thriving influencer marketing ecosystem.
In a significant update made in May 2022, the Influencer Marketing Code embraced new commitments, with a specific focus on diversity, equity, and inclusion, particularly concerning brands. These commitments encompass regular audits of the influencer pool, ensuring improved representation and promoting a more inclusive influencer marketing landscape. By prioritizing diversity and fostering equitable opportunities, the Code paves the way for a more inclusive and representative industry.
Today, the Influence Marketing Code is receiving a substantial boost with the joint efforts of ISBA and IMTB, who have announced their commitment to actively promote and advocate for the wider adoption of this influential document. This partnership means a significant step towards ensuring industry-wide adherence to the Code’s principles.
We, Territory Influence, are pleased to be a part of the signatory agencies.
You can have access to the updated Influencer Marketing Code of Conduct document below.
