Dedicated to joy, creativity and having fun, TikTok makes the perfect fit for your Holiday Season marketing.
4 ways to leverage engagement on TikTok
This year more than ever, TikTok is THE place to advertise. Indeed, with its billion active users, it could be a real asset for your Christmas and New Years’ promotions.
“Every one minute, 167M TikTok users are watching videos.” Domo
Recently, the platform introduced new steps to improve brand safety but also to help brands find creators and better measure influencer campaigns. In order to leverage your audience, TikTok offers businesses a wide range of tools to help connect with the community and properly disclose ad content. The social media is more and more considered as a viable platform for creative and innovative ad content. Moreover, 83% of users say that ads on TikTok are enjoyable. It is the place where to advertise especially since it developed an inventory filter aligned with the Global Alliance for Responsible Media’s (GARM) brand safety and suitability framework. The filter gives advertisers more control over where on the platform their ads run.
On TikTok you can use:
– In-Feed Ads:
They appear on the users’ feed as if it was native content and tell your brand story. “A study by Neuro-Insight study found TikTok In-Feed Ads achieve 23% higher detail memory than TV ads.” TikTok:ForBusiness
– Branded hashtag Challenge:
They tap into user passion for creation and expression as you challenge the community to engage with your brand. It is a real asset for your brand awareness. “Branded Hashtag Challenges have a median engagement rate of 17.5%.” TikTok:ForBusiness
– TopView:
They are the most attention-grabbing as they appear once the user opens the app. It is an unmissable placement. “71% of users say TopView grabs their attention.” TikTok:ForBusiness
– Branded Effects:
Stickers, filters and special effects, TikTok users love it. This visual experience tends to engage a lot.
Insights into Halloween Engagement Trends:
The app has recently released a collection of new insights that could be helpful guidance in your Holidays planning. As we saw in our Last-minute Marketing Tips and Trends for Halloween 2021 article, more than 30% of consumers are looking for Halloween inspiration online. And we know for a fact, that they will do the same for Christmas and New Year. TikTokers and brands of all sizes are rushing on the app to bring all their Halloween marketing magic and make a real impact on the community.
The number of videos, views and conversations are at their top rates during October with a sharp increase at the end of the month thanks to the numerous Holiday-related hashtags. They are the easiest and quickest way to boost your videos’ visibility and engagement. There are actually more than 20 billion views on the #Halloween on TikTok. Indeed, the platform encourages consumers to express their creativity whether it’s for costumes, makeups, dances or DIY…
“TikTok influenced 59% of users’ Halloween costume purchases and 42% of their sweets and chocolate purchases.” TikTok
We believe that it’s really important for marketers to follow trends, and thus to create adapted seasonal content on social media even if the product offering is not related. The app allows brands to engage with users at a whole new level by jumping on existing trends or creating new ones with the help of influencers. Furthermore, TikTok is also putting in place a new in-app Shopping product. More details will be available soon but we already know it will be a great opportunity to expand your business!