In-feed videos are the most efficient
Nielsen’s work revealed that in-feed campaigns are the most effective ones because they also have further opportunities to scale. “US model suggests advertisers could increase their weekly in-feed impression volume by around 50% while maintaining efficient offline sales lift.” TikTok for Business Report. As a matter of fact, these ads are unmissable when on TikTok. In that way, as a company, you should maximize your brand awareness and reactions based on in-app pushes.
The study results have shown that TikTok can generate significant sales lift, in particular for packaged goods, with good knowledge and use of the social media platform. Indeed, when on TikTok and on any other social platform, the advertisers that are able to identify the popular trends and formats will be the ones that see their sales increase.
Understanding trends and applying them to your business is a difficult and time-consuming process. That is why, at Territory Influence, our social media experts are at your availability to design the most tailored strategies and advise you in real-time!