Top European Influencers to Follow in 2025

Written by Juliette Maumelat

December 17, 2024

Europe’s influencer landscape is more dynamic than ever in 2025, with creators from diverse fields shaping trends, inspiring communities, and offering tools for personal growth. From thought-provoking podcasts to practical study programs, from health advice to fashion inspiration, these influencers are redefining how we connect, learn, and express ourselves. Whether you’re looking to upgrade your wellness routine, stay focused on your goals, discover pop culture facts or refresh your wardrobe, this list of European influencers is packed with inspiration and expertise. These creators go beyond sharing content—they provide value, spark meaningful conversations, and make a lasting impact on their audiences.

 

French influencers to follow in 2025

Andie Ella

Instagram: 321k   Tiktok: 248.9k   Youtube: 643k 

At just 22 years old, Andie Ella’s journey is a testament to her determination. In only a few years, she has evolved from a YouTuber to a successful entrepreneur with the creation of her tea brand, Milia Matcha. When launching her brand, the influencer introduced five products to her followers: three matcha blends and two accessories. Remarkably, they sold out completely within just 24 hours. Across her various platforms, she not only shares glimpses of her daily life but also shares some crash tests, and showcases her expertise and corporate life, capturing the attention and loyalty of thousands of followers.

Sebastien Frit

Instagram: 3.4M   Tiktok: 805.5k  Youtube: 5.62M 

The YouTuber formerly known as “Seb la Frite” is known for his laid-back, adventurous spirit and belief in the power of boredom and luck. He has his own production company, to work on his own projects but also to accompany others. Seb recently released a documentary titled Seb in Kyrgyzstan, which has been racking up massive views on YouTube. Another topic he likes to address is exploring the careers and stories of major music artists, especially international icons like Britney Spears, Amy Winehouse, and Taylor Swift. One of his standout moments came with a two-hour deep dive into the life of Kanye West, which caused the artist’s Spotify streams in France to skyrocket by 65%. Looking ahead, Seb has hinted at an exciting project: “I’m working on a documentary series for next year. I can’t share too many details yet, but I’m fortunate to be producing, writing, and hosting it alongside my team and one of my closest friends.”

Spanish influencers to follow in 2025

Bel Pérez (𝙊 𝙋 𝙊 𝘼 𝙍 𝙏 𝙎 𝙏 𝙐 𝘿 𝙔)

Instagram: 110k   Tiktok: 109.2K   Twitch: 39.1k 

This influencer documents her personal journey as she prepares for the Group A public administration exam in Spain, balancing rigorous study with her daily life, including fitness, relationships, and family. Through her content, she shares study methods, routines, and exam preparation tips while offering an honest look at the mental challenges of the process—loneliness, frustration, fear, and insecurity. She emphasizes the importance of maintaining mental strength and enjoying life beyond studying, inspiring her audience with a message of perseverance and balance. Viewers can even join her live study sessions on a streaming platform or watch them later on her secondary YouTube channel.

Candela Perez

Instagram: 122k  Tiktok: 22.8k 

Candela Pérez is a Spanish influencer who shares her passion for fitness, health, and balanced living with her vibrant Instagram community. Her content focuses on workout routines, wellness tips, and glimpses into her active lifestyle, inspiring her followers to prioritize their physical and mental well-being. Beyond fitness, Candela also shares personal moments, stylish looks, and travel adventures, creating a genuine connection with her audience. Through her relatable approach and consistent motivation, she encourages her followers to embrace a healthier, more fulfilling way of life. In that state of mind, she founded the Ginger Club, a community of women who share a passion for running. The club is present in multiple cities in Spain which makes it available for a lot of people.  “We want to accompany you in the process of turning running into a lifestyle, beyond sport, helping you achieve your challenges and goals, showing you that with work and effort, you are capable of achieving what you set out to do, making you proud of what you can achieve, all through a passion: running. »

Polish influencers to follow in 2025

Amelia Matyjasek 

Instagram: 46.8k   Tiktok: 315.5k 

Amelia is a dynamic content creator who captivates her TikTok audience with a blend of fashion, beauty, and lifestyle content. Known for her unique style and creativity, she often shares outfit inspirations analysing looks and trends, makeup tutorials, and relatable glimpses into her daily life. Amelia also explores themes of self-confidence and authenticity, resonating deeply with her community. Through her fun and visually compelling content, she not only entertains but also inspires her followers to embrace their personal style and live boldly.

Sara Cwalina

Instagram: 86.2k    Tiktok: 96.5k   Youtube: 119k 

Sara Cwalina is a passionate content creator who uses her YouTube channel and podcast to inspire and empower her audience toward a happy, healthy, and productive lifestyle. From the start, she has focused on authenticity, sharing her life openly while delving into topics like personal development, mindfulness, and self-growth. Through motivational videos, time management tips, daily routines, and her love for cooking and travelling, Sara provides valuable insights on how to live a balanced and fulfilling life. She has two books: The Foodbook and the Bakebook that you can find on her website. On her podcast, she explores deeper themes such as productivity strategies and cultivating a positive mindset. Her content resonates with individuals seeking to improve their mindset, stay organized, and navigate life’s challenges with intention and purpose.

German influencers to follow in 2025

Tahsim Durgun

Instagram: 468k  Tiktok: 473.8k

Tahsim Durgun, known as Tahdurr, is a 28-year-old social media influencer, author, and aspiring teacher who uses humor to address socially relevant topics, especially those relating to migration and integration. With a strong following of 300k on Instagram and nearly 400k on TikTok, he discusses issues like German politics, grammar, and the immigrant experience, often through a lighthearted yet insightful lens. As a child of immigrants, Tahsim brings a unique perspective, warning against the rise of right-wing politics in Germany, which he feels personally due to his family’s background. His book, “Mom, Please Learn German: Our Attempt at Integration into a Closed Society,” explores the complexities of immigrant life in Germany and has won multiple awards, including the Grimme Online Award 2024. Through his content and writing, Tahsim fosters understanding between cultures while using humor to make serious topics more accessible to his audience.

Heinz

Instagram: 76.7k   Tiktok: 89.6k 

Heinz is a hobby comedian who infuses his Instagram content with humor and a keen sense for current trends. His posts typically feature relatable jokes, comedic takes on everyday situations, and reactions to pop culture, making his audience laugh with his unique style. Working in the Social Media Department at TERRITORY, he applies his professional expertise to his personal content, skillfully engaging with his followers while offering a blend of entertaining and trendy content that resonates with a wide community.

Italian influencers to follow in 2025

Isabella Pilar Petrosillo

Instagram: 52.5k  Tiktok: 31.1k 

Isabella Petrosillo’s Instagram showcases her creative approach to lifestyle, fashion, and beauty content, with a personal touch that resonates with her followers. A unique feature of her profile is the concept of “regalini,” which likely refers to a playful gift guide for different occasions or types of people. She shares a mix of visually captivating posts, from styling tips to moments of self-expression, making her feed a blend of inspiration and personal flair that encourages her audience to embrace confidence and creativity in their own lives. She’s also the co-founder of a digital agency.

Francesco Alioto

Instagram: 107k  Tiktok: 223.9k  Youtube: 13k 

Francesco Alioto shares a unique and entertaining concept on his Instagram through funny pov videos. He is also the host of a show “Poltrone Scomode”, where he invites a new web star every week for candid, playful, and sometimes absurd conversations. With his signature blend of humor, unusual questions, and no-holds-barred honesty, Francesco uncovers behind-the-scenes stories from the world of digital creators. His approach breaks the typical structure of brief content, allowing for deep, engaging discussions that leave his audience laughing and reflecting on the unspoken truths of the internet world.

British influencers to follow in 2025

Hayley Buchanan Daines

Instagram: 129k

Hayley B. Daines uses her Instagram to provide an authentic glimpse into her life as a Scottish model while sharing valuable insights about the beauty and lifestyle industries. Originally starting with her blog, A Model Moment, she built a community where she offers behind-the-scenes perspectives from the modelling world, beauty product reviews, and lifestyle tips. Her content combines professional expertise with personal experiences, creating an engaging platform for her audience to explore fashion, travel, and everyday inspirations through the lens of her unique journey.

Jacob White

Instagram: 75.2k   Tiktok: 135.7k 

Jacob White’s Instagram showcases his dynamic personality, blending lifestyle content with his passions for sports, food, and hosting. He shares moments of his active lifestyle, highlighting his enthusiasm for fitness and sports. Alongside this, Jacob channels his love for food by curating chef-level dinners for friends, capturing the joy of cooking and connecting over meals. His content reflects a mix of adventure, creativity, and camaraderie, offering his community inspiration in living vibrantly, staying active, and enjoying the art of food and entertaining.

Hungarian influencers to follow in 2025

Rétegi Ticia

Instagram: 120k   Tiktok: 446k 

Rétegi Tícia is a Hungarian beauty and lifestyle influencer with a significant following on Instagram and TikTok. She shares a variety of content, including beauty product reviews, lifestyle advice, personal insights, and home tours. Tícia just launched her podcast the “Csakmiketten”  with her boyfriends on YouTube and has collaborated with prominent beauty brands. Her participation in events like the 2024 dm beauty workshop underscores her growing impact in the beauty and lifestyle space.

Tamás Bürgés

Instagram: 50.8K   TikTok: 402k 

Tamás Bürgés is a Hungarian gastro influencer, actor, and presenter who captivates his audience with content centred on BBQ, grilling, and culinary mastery. His posts and videos reflect his passion for food, featuring mouth-watering dishes, grilling techniques, and tips for food enthusiasts. Tamás’s charismatic personality and expertise make his content both educational and entertaining, appealing to a growing community of followers who share his love for gastronomy.

From mental health, and social matter to fashion, these influencers embody the trends and values that define the modern digital landscape. They are not only creators but also changemakers, using their platforms to inform, inspire, and connect. Whether you’re looking to embrace wellness, prioritize self-care, redefine fitness, or savour the world’s flavors, these influencers are shaping the way forward.

Stay tuned to their journeys—they might just inspire yours.