EBOOKS & WHITEPAPERS

We’ve dived deep into the latest developments, consulted industry experts, and explored key events to bring you the insights that will shape influencer marketing in 2025. Inside, you’ll find: Why these trends matter? How they’re reshaping marketing strategies? Practical tips for brands to implement them? Plus, you’ll get: real-world case studies, data-driven insights and useful downloadable resources. Whether you’re looking to refine your current strategies or pioneer new approaches, this guide has everything you need to stay ahead of the curve.

Consumers’ perspectives toward influencers are shifting significantly. After years of admiration and unquestioning trust, there’s now a sharper focus on the authenticity of their messages. This shift is also reflected in stricter EU regulations governing online advertising.  For brands, making the wrong choice can lead to serious reputational damage. How can you adapt? Download our Guide to Authentic Influencer Marketing to discover four actionable practices for fostering trust and creating genuine connections with your audience.

Today, measurability is key to achieving meaningful results. By integrating common social media metrics and introducing True Brand Engagement, we aim to provide brands with a comprehensive understanding of their social media performance. We developed a metric that calculates the success of organic social media campaigns not only quantitatively but also qualitatively. While impressions and reach remain important, True Brand Engagement delves deeper.

Feeling overwhelmed by challenges in the beauty industry? Don’t know how to keep up with the competition and their never-ending innovations? Unsure about influencer marketing and social media impact? Get an analysis of the industry challenges with tips and survey-based insights about social media and influencers in the Beauty space. In this guide, you’ll also get case studies from our campaigns. 

Feeling overwhelmed by challenges in the food industry? Unsure about influencer marketing and social media impact? Get an analysis of the industry challenges with tips and survey-based insights about social media and influencers in the F&B space. In this guide, you’ll also get case studies from our campaigns. 

That time of the year has arrived when we, as marketers, reflect on the past months and approach the upcoming ones with heightened awareness. From immersive technologies to community-driven movements, discover in this eBook what’s going to shape the industry in 2024. Get insights, case studies, and best practices to keep you ahead of the curve.

Numerous mistakes arise for marketers during influencer campaigns, and we come across them every day. The most frequent ones are related to measuring campaign performance: If you don’t know how to measure, you can’t know if your goals have been achieved. Discover some of the secrets to keeping track of KPIs and campaign goals.​

Are you still struggling to decide which influencer category to work with? You can find out in our new Cheat Sheet: best practices, case studies and useful tips to maximize your marketing strategy with influencers that fit best to your brand’s objectives.​

Find out in our latest eBook how to create lifelong brand ambassadors. Benefit from insights from various brand managers in different industries throughout Europe and tips to increase brand loyalty with influencer marketing.​

Find out in our latest eBook how to adjust your marketing strategies in challenging times across all 5 marketing Ps. All based on extensive research and accompanied by case studies from the field.​

Find out in our latest eBook how to create a brand community that delivers value to both consumers and marketers. Case studies from Nestlé, Delhaize, Aboca, and MarkenJury are available inside.   

…and start loving it! Discover how to meet the exponential need for brand content without doubling your marketing budget every year. In collaboration with content experts from TERRITORY Group.

How to survive in the digital jungle and maximize your influencer campaigns thanks to a new value-based typology. In collaboration with Macromedia University and its research team.

How to generate and manage online Ratings & Reviews for your brand? In collaboration with gominga, the e-commerce expert.

How to effectively boost sales and measure the impact of offline peer-to-peer recommendations. In collaboration with our IRI partner, one of the original innovators in big data.